The age of livestreaming : the Kuaishou Way II /

From the creator of one of China's most rapidly growing apps comes the next evolution of social media: providing a voice--and subsequent business opportunities--to the digitally underserved. The Chinese app Kuaishou isn't just another large livestreaming platform competing with TikTok or F...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw Hill, [2022]
Temas:
Kuaishou (Electronic resource)
Live streaming > Social aspects > China.
Digital media > Social aspects > China.
Electronic commerce > China.
Diffusion en continu en direct > Aspect social > Chine.
Commerce électronique > Chine.
Digital media > Social aspects
Electronic commerce
China
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • INTRODUCTION: WHAT IS THE LIVESTREAM ECONOMY
  • PART ONE CASE STUDIES FROM DIFFERENT PLACES
  • PART TWO CASE STUDIES FROM DIFFERENT INDUSTRIES
  • PART THREE CASE STUDIES FROM DIFFERENT INDUSTRIES
  • PART FOUR KUAISHOU'S ECOSYSTEM (PART 2): THE RISE OF BRANDS
  • PART FIVE NEW INFRASTRUCTURE AND INNER LOOP
  • APPENDIX

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