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Digital Product Management
The growth of digital media, products and services has resulted in a change in the way companies do business. With technology moving to the forefront and consumers demanding simplicity, companies have increasingly turned to product managers to deliver an end-to-end, integrated product experience.Wit...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Swindon :
BCS, The Chartered Institute for IT,
[2022]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Brennan, Kevin J. |e author. | |
| 245 | 1 | 0 | |a Digital Product Management |c Kevin J. Brennan, Sallie Godwin, Filip Hendrickx. |
| 263 | |a 202208 | ||
| 264 | 1 | |a Swindon : |b BCS, The Chartered Institute for IT, |c [2022] | |
| 264 | 4 | |c Ã2022 | |
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| 520 | |a The growth of digital media, products and services has resulted in a change in the way companies do business. With technology moving to the forefront and consumers demanding simplicity, companies have increasingly turned to product managers to deliver an end-to-end, integrated product experience.With this practical guide, you'll learn how to understand the needs of external customers without requirements elicitation or sign-offs, the difference between customer and business value, and why your product needs to create both. You'll discover how to respond to changes in the market and the actions of competitors. You'll understand how to develop new products, launch them into the market and how to deliver business outcomes through the maturity of your product. You'll also explore how to manage for results, through managing by influence, creating a supportive team culture and managing your own time. | ||
| 545 | 0 | |a Kevin Brennan is Product Management and Business Transformation Lead at Product MVP Consultancy, helping companies turn product concepts into thriving businesses and building high-performing product teams. He is best known for leading the development of the Business Analysis Body of Knowledge and building it into the professional standard for BAs.Sallie Godwin is currently product owner and business analyst at Riskhub, helping to develop property compliance software that makes risk management simple. Previously she has worked at ITV, Lloyds Bank and in Central Government in a mix of BA, product owner and product management roles.Filip Hendrickx has over ten years in business consulting and a prior ten years in software engineering and research, enabling him to connect strategy and portfolio management with project execution and product development. As co-founder of the BA & Beyond Conference and IIBA Brussels Chapter president, Filip helps support the BA profession and grow the BA community in and around Belgium. | |
| 588 | 0 | |a Vendor-supplied metadata. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Product management |x Data processing. | |
| 650 | 0 | |a Business enterprises |x Technological innovations. | |
| 650 | 7 | |a Management & management techniques. |2 bicssc | |
| 650 | 7 | |a Business applications. |2 bicssc | |
| 650 | 7 | |a Enterprise software. |2 bicssc | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Decision-Making & Problem Solving. |2 bisacsh | |
| 650 | 7 | |a COMPUTERS / Enterprise Applications / General. |2 bisacsh | |
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| 650 | 7 | |a Product management |x Data processing. |2 fast |0 (OCoLC)fst01078229 | |
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| 650 | 7 | |a Business applications. |2 thema | |
| 650 | 7 | |a Enterprise software. |2 thema | |
| 653 | |a Digital solutions | ||
| 700 | 1 | |a Godwin, Sallie |e author. | |
| 700 | 1 | |a Hendrickx, Filip |e author. | |
| 776 | 0 | 8 | |i Print version: |z 9781780175324 |
| 776 | 0 | 8 | |i Print version: |z 9781780175331 |
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