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The come back culture : 10 business practices that create lifelong customers /
Everything equal, customers choose whether they will return based on the feeling they get when interacting with your brand. Research reveals that a high number of customers will go through the trouble of switching brands due to a bad customer experience. Great businesses know how to make a customer...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Otros Autores: | |
| Formato: | Electrónico Audiom |
| Idioma: | Inglés |
| Publicado: |
[Old Saybrook, Connecticut] :
Tantor Media, Inc.,
2022.
|
| Edición: | [First edition]. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Young, Jason, |d 1978- |e author. | |
| 245 | 1 | 4 | |a The come back culture : |b 10 business practices that create lifelong customers / |c Jason Young and Jonathan Malm. |
| 250 | |a [First edition]. | ||
| 264 | 1 | |a [Old Saybrook, Connecticut] : |b Tantor Media, Inc., |c 2022. | |
| 300 | |a 1 online resource (1 audio file (04 hr., 24 min.)) | ||
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| 511 | 0 | |a Read by Jim Denison. | |
| 520 | |a Everything equal, customers choose whether they will return based on the feeling they get when interacting with your brand. Research reveals that a high number of customers will go through the trouble of switching brands due to a bad customer experience. Great businesses know how to make a customer feel seen, understood, and valued. Those satisfied customers trust you more and come back-and they tell their friends. Backed by plenty of on-the-ground research and illustrated with real-life examples, The Come Back Culture shows you how to create an experience that keeps people coming back for more. It shows you how to: - Build a hospitable team - Know your guest - Create moments that impress - Recover quickly when things go wrong Whether you offer a service or a product online or at a physical location, you can use the principles in this book to turn your customers into raving fans of your business who not only spend their money but continue to spread awareness of your brand. | ||
| 588 | 0 | |a Online resource; title from title details screen (O'Reilly, viewed May 4, 2022). | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Relationship marketing. | |
| 650 | 0 | |a Customer relations. | |
| 650 | 6 | |a Marketing relationnel. | |
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| 650 | 7 | |a Relationship marketing |2 fast | |
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| 700 | 1 | |a Malm, Jonathan, |e author. | |
| 700 | 1 | |a Denison, Jim |c (Voice actor), |e narrator. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9798765010778/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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