Get to aha! : discover your positioning DNA and dominate your competition /
From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance. Get to Aha! presents a clear step-by-step framework that will help readers determine their company's precise position in the ma...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Cunningham, Andy (Autor) |
Formato: | Electrónico Audiom |
Idioma: | Inglés |
Publicado: |
[Place of publication not identified] :
McGraw Hill-Ascent Audio,
2017.
|
Edición: | [First edition]. |
Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) Texto completo (Requiere registro previo con correo institucional) |
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