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Get to aha! : discover your positioning DNA and dominate your competition /
From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance. Get to Aha! presents a clear step-by-step framework that will help readers determine their company's precise position in the ma...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico Audiom |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
McGraw Hill-Ascent Audio,
2017.
|
| Edición: | [First edition]. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Cunningham, Andy, |e author. | |
| 245 | 1 | 0 | |a Get to aha! : |b discover your positioning DNA and dominate your competition / |c Andy Cunningham. |
| 250 | |a [First edition]. | ||
| 264 | 1 | |a [Place of publication not identified] : |b McGraw Hill-Ascent Audio, |c 2017. | |
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| 520 | |a From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance. Get to Aha! presents a clear step-by-step framework that will help readers determine their company's precise position in the marketing landscape, using the author's DNA-based methodology--and shows them how to use this positioning to guide successful branding efforts that will build market momentum and crush the competition. | ||
| 588 | 0 | |a Online resource; title from title details screen (O'Reilly, viewed May 2, 2022). | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
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