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Get to aha! : discover your positioning DNA and dominate your competition /
From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance. Get to Aha! presents a clear step-by-step framework that will help readers determine their company's precise position in the ma...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico Audiom |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
McGraw Hill-Ascent Audio,
2017.
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| Edición: | [First edition]. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance. Get to Aha! presents a clear step-by-step framework that will help readers determine their company's precise position in the marketing landscape, using the author's DNA-based methodology--and shows them how to use this positioning to guide successful branding efforts that will build market momentum and crush the competition. |
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| Descripción Física: | 1 online resource (1 sound file (6 hr., 40 min.)) |
| Tiempo de Juego: | 06:40:00 |
| ISBN: | 9781260122091 1260122093 9781639292189 1639292187 |