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Churn analysis. Feature engineering.
In this video, Carl Gold explains module number 4: Feature Engineering. The objective of this milestone is: - Your boss at Manning looks at the results and thinks they're really good. But they want you to look into a few more things to see if different views of the customer help you understand...
| Clasificación: | Libro Electrónico |
|---|---|
| Formato: | Electrónico Video |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
Manning Publications,
[2022]
|
| Edición: | [First edition]. |
| Colección: | Fighting churn.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 520 | |a In this video, Carl Gold explains module number 4: Feature Engineering. The objective of this milestone is: - Your boss at Manning looks at the results and thinks they're really good. But they want you to look into a few more things to see if different views of the customer help you understand churn. - Your boss suggests the following additional customer metrics that they want you to create and see how they relate to churn using the techniques from the previous milestones. * The total number of customer events in the last 90 days * The number of distinct products the customer used in the last 90 days * The total number of actions related to browsing free content * Total number of actions related to enhanced reading features * The percentage of actions that include reading an owned book * The number of downloads the customer makes per unique product. | ||
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