Churn analysis. Identifying churned customers.

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In this video, Carl Gold goes through the milestone number 1: Identifying Churned Customers, which is a part of his liveProject: Fighting Churn with Manning's liveBook Data. The objective of this milestone is: - Your boss at Manning has assigned you the following task: Figure out how often cust...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Formato: Electrónico Video
Idioma:Inglés
Publicado: [Place of publication not identified] : Manning Publications, [2022]
Edición:[First edition].
Colección:Fighting churn.
Temas:
Quantitative research > Marketing.
Customer relations > Management > Data processing.
Customer relations > Management > Data processing
Webcast
Instructional films
Internet videos
Nonfiction films
Instructional films.
Nonfiction films.
Internet videos.
Films de formation.
Films autres que de fiction.
Vidéos sur Internet.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:In this video, Carl Gold goes through the milestone number 1: Identifying Churned Customers, which is a part of his liveProject: Fighting Churn with Manning's liveBook Data. The objective of this milestone is: - Your boss at Manning has assigned you the following task: Figure out how often customers repeatedly buy books in different calendar quarters (3-month periods). Repeat-purchase customers are considered to be "retained," and customers who do not make a repeat purchase are considered to have churned. (A repeat-purchase customer is one who, having bought a book in one 3-month period, buys another book in the following 3-month period.) - Your boss has further specified that you should save the list of the customers who did and did not make repeat purchases in the database.
Descripción Física:1 online resource (1 video file (34 min.)) : sound, color.
Tiempo de Juego:00:34:00

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