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The conversion code : stop chasing leads and start attracting clients /
"The Conversion Code, 1st edition, taught real estate agents to engage with their prospective customers online first using social media, mobile apps, blogs and live chat, before ever meeting in-person. It quickly became one of the bestselling books on marketing and advertising real estated--wit...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2022]
|
| Edición: | 2nd edition completely revised and updated. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 020 | |a 9781119875819 |q electronic book | ||
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| 037 | |a 9781119875802 |b O'Reilly Media | ||
| 037 | |a 037F4785-9B87-49BC-89BD-58BCE9E7D115 |b OverDrive, Inc. |n http://www.overdrive.com | ||
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| 082 | 0 | 0 | |a 658.8/72 |2 23/eng/20220328 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Smith, Chris, |d 1979- |e author. | |
| 245 | 1 | 4 | |a The conversion code : |b stop chasing leads and start attracting clients / |c Chris Smith. |
| 250 | |a 2nd edition completely revised and updated. | ||
| 264 | 1 | |a Hoboken, New Jersey : |b John Wiley & Sons, Inc., |c [2022] | |
| 300 | |a 1 online resource (xxiii, 262 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "The Conversion Code, 1st edition, taught real estate agents to engage with their prospective customers online first using social media, mobile apps, blogs and live chat, before ever meeting in-person. It quickly became one of the bestselling books on marketing and advertising real estated--with over 50,000 copies sold. This new revised edition includes updates on crucial new topics like TikTok and Instagram, and Virtual Staging, to help todays agents generate thousands of leads from social media and other digital sources, and turn those into closed sales."-- |c Provided by publisher | ||
| 505 | 0 | |a Cover -- Title Page -- Copyright Page -- Contents -- Preface: The Global Impact of The Conversion Code and What's New in the Second Edition -- Introduction: How I Created The Conversion Code -- Disclaimer: How to Read The Conversion Code -- How You Should Crack The Conversion Code -- The Conversion Code Creeds -- Section I How to Do Marketing That Attracts High-Quality Leads -- Chapter 1 The Biggest Challenges Facing Marketing and Sales (Plus What Happens When You Crack The Conversion Code) -- Chapter 2 How to Use Your Website to Attract High-Quality Leads | |
| 505 | 8 | |a How to Know If Your Website Is Working -- How to Build a Website That Builds Trust and Captures Leads -- How to Quickly Turn Your Website into a Lead-Generating Machine -- Proven Ways to Capture Leads on Your Website without Being (Too) Annoying -- The Impact of Personalization on Lead Conversion -- The Impact of Live Chat on Lead Conversion -- Chapter 3 How to Build Landing Pages That Capture High-Quality Leads -- The Microwave Mindset -- Nine Key Elements Every Landing Page Should Include -- Landing Page-Less Leads | |
| 505 | 8 | |a Chapter 4 Blogging for Business (How to Write Blog Posts That Generate High-Quality Leads) -- The Impact of Taking Blogging Seriously -- The Robots Can Write -- What Top-Performing Blog Posts Include -- How I Turn Every Blog Post into a Dozen Additional Pieces of Content -- What Should You Blog About? -- Guest Blogging -- Your Content Is Ready to Be Optimized for Lead Generation, Social Media, and Search Engines -- Chapter 5 How to Optimize Your Content for Lead Generation, Social Media, and Search Engines -- Optimizing Your Content for Lead Generation | |
| 505 | 8 | |a Nine Examples of Lead Magnets for Your Landing Pages -- Do Not Overthink What Your Lead Magnets Should or Could Be -- Optimizing Your Content for Social Media -- Optimizing Your Content for Google AKA SEO -- Should You Focus on Ads, Marketing, or Brand? -- Chapter 6 Advanced Facebook Marketing and Advertising Techniques That Generate High-Quality Leads -- Facebook Profile Pro Tips -- Facebook's Algorithm -- The Top Four Reasons Why We See What We See in Our Facebook (and Other Social Media) Newsfeeds -- Where to Find Great Content to Share from Your Facebook Profile | |
| 505 | 8 | |a Timing and Frequency That Get the Maximum Impact for Your Facebook Posts -- Thanks, Chris, I Appreciate That -- HBD = WTF -- Get More Comments, Right Now -- Facebook Fishing: How to Book Three Appointments Right Now (and Every Day) Using Messenger -- People Are Sharing-Here's a Clever Way to Show You Care -- Rebumping Old Posts Using "On This Day" -- Comments Are King -- Finding Leads Using Facebook Groups -- How Do You Find People to Join Your Group or Groups to Join? -- Do You Need a Facebook Page? -- Facebook Ads That Work -- Demand Generation versus Demand Fulfillment | |
| 588 | |a Description based on online resource; title from digital title page (viewed on May 23, 2022). | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Viral marketing. | |
| 650 | 0 | |a Telemarketing. | |
| 650 | 0 | |a Selling. | |
| 650 | 6 | |a Marketing viral. | |
| 650 | 6 | |a Télémarketing. | |
| 650 | 6 | |a Vente. | |
| 650 | 7 | |a selling. |2 aat | |
| 650 | 7 | |a Selling. |2 fast |0 (OCoLC)fst01111969 | |
| 650 | 7 | |a Telemarketing. |2 fast |0 (OCoLC)fst01146200 | |
| 650 | 7 | |a Viral marketing. |2 fast |0 (OCoLC)fst01200110 | |
| 776 | 0 | 8 | |i Print version: |a Smith, Chris, 1979- |t Conversion code. |b Second edition. |d Hoboken, New Jersey : Wiley, [2022] |z 9781119875802 |w (DLC) 2022007599 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781119875802/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL6964851 | ||
| 938 | |a YBP Library Services |b YANK |n 302864456 | ||
| 994 | |a 92 |b IZTAP | ||