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The customer education playbook : how leading companies engage, convert, and retain customers /

"Deliver maximum value to customers and clients with this blueprint to customer success In The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Quick, Daniel (Autor), Kelly, Barry (Chief Executive Officer) (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : Thought Industries, Inc./John Wiley & Sons, Inc., [2022]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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020 |a 9781119822516  |q electronic publication 
020 |a 1119822513  |q electronic publication 
020 |a 1119822521  |q electronic book 
020 |a 9781119822523  |q (electronic bk.) 
020 |z 9781119822509  |q hardcover 
035 |a (OCoLC)1304834464  |z (OCoLC)1304257827 
037 |a 9781119822509  |b O'Reilly Media 
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082 0 4 |a 658.8/12  |2 23/eng/20220316 
049 |a UAMI 
100 1 |a Quick, Daniel,  |e author. 
245 1 4 |a The customer education playbook :  |b how leading companies engage, convert, and retain customers /  |c Daniel Quick, Barry Kelly. 
264 1 |a Hoboken, New Jersey :  |b Thought Industries, Inc./John Wiley & Sons, Inc.,  |c [2022] 
300 |a 1 online resource (ix, 230 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
520 |a "Deliver maximum value to customers and clients with this blueprint to customer success In The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your products and services is the key to converting them from prospects to renewing engagements. In this book, you'll examine how to define success for your customer, create a customer education development plan, and pursue customer success and revenue metrics. You'll also: Learn why you should prioritize customer learning and invest in customer training and education Discover how to create a detailed customer success and retention plan that emphasizes delivered value Determine how to implement a learning strategy that maximizes and scales lifetime customer value Perfect for founders, executives, managers, and practitioners at companies of all kinds, The Customer Education Playbook is especially practical for SaaS company executives seeking to extract and provide maximum value from their customers over the long haul."--  |c Provided by publisher. 
588 |a Description based on online resource; title from digital title page (viewed on May 02, 2022). 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Customer relations. 
650 0 |a Consumer satisfaction. 
650 2 |a Consumer Behavior 
650 6 |a Consommateurs  |x Satisfaction. 
650 7 |a Consumer satisfaction.  |2 fast  |0 (OCoLC)fst00876403 
650 7 |a Customer relations.  |2 fast  |0 (OCoLC)fst00885533 
700 1 |a Kelly, Barry  |c (Chief Executive Officer),  |e author. 
776 0 8 |i Print version:  |a Quick, Daniel.  |t Customer education playbook  |d Hoboken, New Jersey : Wiley, [2022]  |z 9781119822509  |w (DLC) 2022008359 
856 4 0 |u https://learning.oreilly.com/library/view/~/9781119822509/?ar  |z Texto completo (Requiere registro previo con correo institucional) 
938 |a EBSCOhost  |b EBSC  |n 3265233 
994 |a 92  |b IZTAP