Reputation capital : how to navigate crises and protect your greatest asset /

"A longtime ABC news reporter shows how, rather than try to deny, you can craft an honest and authentic response to any scandal and ultimately bolster your brand. In twenty years as a TV reporter, T. J. Winick covered many scandals, including the British Petroleum oil spill, the Pennsylvania St...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Winick, T. J. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oakland, CA : Berrett-Koehler Publishers, [2022]
Edición:First edition.
Temas:
Corporate image.
Reputation.
Public relations.
Scandals.
Crisis management.
Public Relations
Entreprises > Image.
Réputation.
Relations publiques.
Scandales.
Gestion de crise.
corporate image.
public relations.
Corporate image
Crisis management
Public relations
Reputation
Scandals
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Introduction: Confessions of a Former Reporter
  • What Is Your Reputation Capital?
  • The Best-Managed Crises (Are the Ones You've Never Heard Of)
  • The Ten (Crisis) Commandments
  • Reputation Roadmap: Audiences & Channels
  • Plan to Protect and Defend
  • Seven Qualities of Quality Communications
  • The CEO as Spokesperson
  • Media Matters: The Press as Your Ally
  • Social Media & Rise of the Stakeholder
  • Reputation by Association
  • Communicating Cultural Competence
  • Lessons from a Year in Crisis
  • Case study: A Failure to Accommodate & Communicate (United Airlines)
  • Case study: An Extra Hot Cup of Humility
  • Epilogue.

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