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Design-centered entrepreneurship /
"Grounded in extensive research and field-testing, Design-Centered Entrepreneurship presents a concise, problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Routledge,
2022.
|
| Edición: | 2nd edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 037 | |a 9781000570212 |b O'Reilly Media | ||
| 042 | |a pcc | ||
| 050 | 0 | 4 | |a HD62.5 |b .B378 2022 |
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| 100 | 1 | |a Basadur, Min, |e author. | |
| 245 | 1 | 0 | |a Design-centered entrepreneurship / |c Min Basadur, Michael Goldsby, and Rob Mathews. |
| 250 | |a 2nd edition. | ||
| 264 | 1 | |a New York, NY : |b Routledge, |c 2022. | |
| 264 | 4 | |c ©2022 | |
| 300 | |a 1 online resource (xii, 332 pages) : |b illustrations (chiefly color) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Step 1 : problem finding -- Step 2 : fact finding -- Step 3 : problem definition -- Step 4 : idea finding -- Step 5 : evaluate and select -- Steps 6, 7 and 8 : solution implementation -- Entrepreneurial leadership by design. | |
| 520 | |a "Grounded in extensive research and field-testing, Design-Centered Entrepreneurship presents a concise, problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, creating business solutions, and sustaining success and an entrepreneurial culture. Drawing on methodologies from the world of design, the book helps students of entrepreneurship to fill in the missing piece that transforms opportunity recognition into a viable business concept. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers. This second edition has been updated to include social entrepreneurship, more international examples and enhanced support materials. The digital supplements include a virtual Creative Problem Solving Profile, slides and an instructor manual. Design-Centered Entrepreneurship is the ideal text for entrepreneurship and new venture creation courses with a focus on design thinking"-- |c Provided by publisher. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on June 29, 2023). | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a New business enterprises. | |
| 650 | 0 | |a Strategic planning. | |
| 650 | 0 | |a Problem solving. | |
| 650 | 0 | |a Entrepreneurship. | |
| 650 | 2 | |a Problem Solving | |
| 650 | 2 | |a Entrepreneurship | |
| 650 | 6 | |a Nouvelles entreprises. | |
| 650 | 6 | |a Planification stratégique. | |
| 650 | 6 | |a Résolution de problème. | |
| 650 | 6 | |a Entrepreneuriat. | |
| 650 | 7 | |a entrepreneurs. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Entrepreneurship |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / New Business Enterprises |2 bisacsh | |
| 650 | 7 | |a Entrepreneurship |2 fast | |
| 650 | 7 | |a New business enterprises |2 fast | |
| 650 | 7 | |a Problem solving |2 fast | |
| 650 | 7 | |a Strategic planning |2 fast | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Goldsby, Michael G., |e author. | |
| 700 | 1 | |a Mathews, Rob |c (Professor of management), |e author. | |
| 776 | 0 | 8 | |i Print version: |a Basadur, Min. |t Design-centered entrepreneurship |b 2nd edition. |d New York, NY : Routledge, 2022 |z 9781032070162 |w (DLC) 2021052157 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781000570212/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH39431669 | ||
| 994 | |a 92 |b IZTAP | ||