Sound business /
The world is full of sound - most of it unwanted and unplanned - which can change our moods, our behaviour and our performance. This book explains clearly how to use this fact to great advantage, in terms of productivity and customer performance. In a few years, a company's sound will become as...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | eBook |
Idioma: | Inglés |
Publicado: |
Cirencester :
Management Books 2000 Ltd,
2011.
|
Edición: | 2nd ed. |
Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Pt. 1. Sounds interesting : The nature of sound
- Hearing
- Listening
- pt. 2. Sound affects : The emperor's naked!
- The main classes of sound
- The golden rules of sound
- Some new tools
- The SoundFlow (TM) model
- The sounds of brands
- pt. 3. Sound practice : Sound and brands
- Brand music
- Sonic logo
- Advertising sound
- Branded audio
- Product sound
- Soundscapes
- Telephone sound
- Postscript : the future.