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Sound business /
The world is full of sound - most of it unwanted and unplanned - which can change our moods, our behaviour and our performance. This book explains clearly how to use this fact to great advantage, in terms of productivity and customer performance. In a few years, a company's sound will become as...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | eBook |
| Idioma: | Inglés |
| Publicado: |
Cirencester :
Management Books 2000 Ltd,
2011.
|
| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 111110s2011 enka ob 001 0 eng d | ||
| 040 | |a INARC |b eng |c INARC |d OCLCO | ||
| 020 | |z 9781852526689 | ||
| 020 | |z 1852526688 | ||
| 035 | |a (OCoLC)1302241950 | ||
| 050 | 4 | |a ML3916 |b .T73 2011 | |
| 082 | 0 | 4 | |a 658.8342 T7103s2 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Treasure, Julian. | |
| 245 | 1 | 0 | |a Sound business / |c Julian Treasure. |
| 246 | 1 | 4 | |a Sound business, how to use sound to grow profits and brand value |
| 250 | |a 2nd ed. | ||
| 260 | |a Cirencester : |b Management Books 2000 Ltd, |c 2011. | ||
| 300 | |a 1 online resource (276 pages : |b illustrations) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Pt. 1. Sounds interesting : The nature of sound -- Hearing -- Listening -- pt. 2. Sound affects : The emperor's naked! -- The main classes of sound -- The golden rules of sound -- Some new tools -- The SoundFlow (TM) model -- The sounds of brands -- pt. 3. Sound practice : Sound and brands -- Brand music -- Sonic logo -- Advertising sound -- Branded audio -- Product sound -- Soundscapes -- Telephone sound -- Postscript : the future. | |
| 520 | |a The world is full of sound - most of it unwanted and unplanned - which can change our moods, our behaviour and our performance. This book explains clearly how to use this fact to great advantage, in terms of productivity and customer performance. In a few years, a company's sound will become as important as its logo and public image. Here is a practical guide to planning and managing sound for increased profit in all aspects of business. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Customers |x Psychology. | |
| 650 | 0 | |a Marketing |x Psychological aspects. | |
| 650 | 0 | |a Sound |x Physiological aspects. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 6 | |a Marketing |x Aspect psychologique. | |
| 650 | 7 | |a Consumer behavior. |2 fast |0 (OCoLC)fst00876238 | |
| 650 | 7 | |a Marketing |x Psychological aspects. |2 fast |0 (OCoLC)fst01010241 | |
| 650 | 7 | |a Sound |x Physiological aspects. |2 fast |0 (OCoLC)fst01126954 | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/53863MIT65204/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Internet Archive |b INAR |n soundbusiness0000trea | ||
| 994 | |a 92 |b IZTAP | ||