Break out to open innovation /

Mercedes-Benz's Startup Autobahn is an open corporate accelerator built on an open innovation platform that enabled the automaker to screen thousands of startups, execute more than 150 pilot projects, and implement 17 innovative solutions between 2016 and 2021. Mercedes's experience demons...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Bettenmann, Denis (Autor), Giones, Ferran (Autor), Brem, Alexander (Autor), Gneiting, Philipp (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Place of publication not identified] : MIT Sloan Management Review, [2021]
Edición:[First edition].
Temas:
Daimler-Benz Aktiengesellschaft.
Daimler-Benz Aktiengesellschaft
New business enterprises > Management.
Business incubators.
Nouvelles entreprises > Gestion.
Incubateurs d'entreprises.
Business incubators
New business enterprises > Management
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Mercedes-Benz's Startup Autobahn is an open corporate accelerator built on an open innovation platform that enabled the automaker to screen thousands of startups, execute more than 150 pilot projects, and implement 17 innovative solutions between 2016 and 2021. Mercedes's experience demonstrates how companies can leverage the open corporate accelerator model to more effectively integrate startups into the corporate R&D processes and accelerate their innovation efforts.
Descripción Física:1 online resource (7 pages)
Bibliografía:Includes bibliographical references.

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