The ultimate guide to business writing : discover all the secrets of creating and managing business documents /

The Ultimate Guide to Business Writing is a comprehensive guide on how to write any kind of business document. Written clearly in an engaging voice, it explains in depth the whole process: from determining objectives to establishing readers' needs, conducting research, outlining, and designing...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Maynard-Smith, Julian, 1964- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Routledge, 2021.
Temas:
Business writing.
Style commercial.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

LEADER 00000cam a22000007i 4500
001 OR_on1295997433
003 OCoLC
005 20231017213018.0
006 m o d
007 cr cnu---unuuu
008 220209s2021 enka ob 001 0 eng d
040 |a ORMDA  |b eng  |e rda  |e pn  |c ORMDA  |d OCLCO  |d OCLCQ  |d SFB  |d OCLCQ 
020 |a 9781000348163  |q (electronic bk.) 
020 |a 1000348164  |q (electronic bk.) 
020 |z 9780367700188 
020 |z 0367700182 
020 |z 9780367700195 
020 |z 0367700190 
035 |a (OCoLC)1295997433 
037 |a 9781000348163  |b O'Reilly Media 
050 4 |a HF5718.3 
082 0 4 |a 808.06/665  |2 23 
049 |a UAMI 
100 1 |a Maynard-Smith, Julian,  |d 1964-  |e author. 
245 1 4 |a The ultimate guide to business writing :  |b discover all the secrets of creating and managing business documents /  |c Julian Maynard-Smith. 
264 1 |a London :  |b Routledge,  |c 2021. 
300 |a 1 online resource (1 volume) :  |b illustrations (black and white). 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
520 |a The Ultimate Guide to Business Writing is a comprehensive guide on how to write any kind of business document. Written clearly in an engaging voice, it explains in depth the whole process: from determining objectives to establishing readers' needs, conducting research, outlining, and designing a template; to writing the first draft; to editing for meaning, accuracy, concision, style and emotional impact; to creating glossaries and indices; to proofreading and working with reviewers. The book also explains how to exploit the psychology of perception and motivation, collaborate effectively with business colleagues, manage documents holistically across an organisation, and deal with the other everyday practicalities of managing knowledge in a corporate environment. Every section of the book is packed with questions to stimulate thinking and generate meaningful answers, and dozens of examples of what works and why. The book's also rich in practical examples drawn from real life, anecdotes, humour, and visual aids. But the advice isn't just practical and anecdotal: it's also rigorously supported by scientific evidence from notable linguists and psychologists such as Steven Pinker, Daniel Goleman and Yellowlees Douglas. And anyone keen to explore further will benefit from the bibliography and links to videos and other online resources. The book is ideal not just for professional business writers, such as editors, technical writers, copywriters and creative directors; it's also suitable for anyone whose job requires them to write, whether it's something as simple as an email or as complex as a set of policies or a handbook. 
588 |a Description based on print version record. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Business writing. 
650 6 |a Style commercial. 
650 7 |a Business writing.  |2 fast  |0 (OCoLC)fst00842936 
776 0 8 |i Print version:  |a Maynard-Smith, Julian, 1964-  |t Ultimate guide to business writing.  |d London : Routledge, 2021  |z 9780367700188  |w (OCoLC)1252409589 
856 4 0 |u https://learning.oreilly.com/library/view/~/9781000348163/?ar  |z Texto completo (Requiere registro previo con correo institucional) 
994 |a 92  |b IZTAP 

Ejemplares similares