Event success : maximizing the business impact of in-person, virtual, and hybrid experiences /
"Event Success teaches marketers and event planners how to create optimized experiences that build thought leadership, drive new sales, retain customers, and build their bottom line--in physical, virtual, and hybrid formats. Readers will learn how to define event success, win cross-team buy-in,...
Clasificación: | Libro Electrónico |
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Autores principales: | , , |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Hoboken, New Jersey :
Wiley,
[2022]
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Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- How We Got Here
- Event Success in the Post-COVID-19 Era
- After the Storm
- The Age of Disruption
- The Event Data Maturity Curve
- Reaching the Right Audience at the Right Time
- SAPPHIRE NOW: A Case Study in Event Data Utilization
- With New Data Power Comes New Responsibility
- Engagement in a Hybrid Era
- Choosing the Right Format for the Right Outcome
- Content
- Community
- Experience Design
- The Rise of the Event Experience Manager
- New Skills for a New Title
- Soft Skills
- The New Path for Event Professionals
- The Event Team of the Future
- The Changing Event Technology Landscape
- Choosing the Right Technology Partner
- What an Event Platform Can (and Can't) Do for You
- Taking on the Future of Experiences
- This Is Our Moment.