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Immersive technologies to accelerate innovation : how virtual and augmented reality enables the co-creation of concepts /
The digital transformation of companies is both a competitive challenge and a complex step for large groups and industries, and at the same time a tremendous opportunity. This transformation is entering a new dimension with the development of immersive technologies such as virtual reality, mixed rea...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London, UK : Hoboken, NJ :
ISTE, Ltd. ; Wiley,
2021.
|
| Colección: | Innovation, entrepreneurship, management series. Smart innovation set ;
v. 38. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Innovation Management: Issues and Key Points for a Vital and Strategic Process
- Creativity and Cognition: Factors and Biases of Mental Processes Involved in Creative Activities
- Physical and Virtual Environments and their Influence on Creativity
- User-Centered Innovation Methods: Design Thinking, Double Diamond, Lean UX and Time to Concept
- Some Creative Problem-Solving Methods: TRIZ, C-K, CPS, Design Sprint
- All-Terrain Ideation Techniques: Brainstorming, Brainwriting, Brainsketching, Bodystorming and Immersive-Storming
- Immersive Tools for Every Innovative Situation
- A Successful Immersive Experience for More Creativity
- Conclusion
- References
- Index
- Other titles from iSTE in Innovation, Entrepreneurship and Management.