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The Innovator's Dilemma /
Great companies can fail-not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations-"disruptive technologies" that create the products and opportunities of the future.Radical thinking . . ....
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico Audiom |
| Idioma: | Inglés |
| Publicado: |
HighBridge,
2001.
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| Edición: | 1st edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Christensen, Clayton, |e author. | |
| 245 | 1 | 4 | |a The Innovator's Dilemma / |c Christensen, Clayton. |
| 250 | |a 1st edition. | ||
| 264 | 1 | |b HighBridge, |c 2001. | |
| 300 | |a 1 online resource (1 sound file) | ||
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| 520 | |a Great companies can fail-not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations-"disruptive technologies" that create the products and opportunities of the future.Radical thinking . . . and a wake-up call. Citing examples from many industries (computers, retailing, pharmaceuticals, automobiles, steel), Clayton M. Christensen explains how to avoid a similar fate. He presents strategies for determining when not to listen to customers, when to pursue small markets at the expense of larger ones, and other ways to ensure long-term growth and profit. This award-winning book shows managers the changes that may be coming-and how to respond for success. | ||
| 542 | |f Copyright © HighBridge | ||
| 550 | |a Made available through: Safari, an O'Reilly Media Company. | ||
| 588 | 0 | |a Online resource; Title from title page (viewed June 13, 2001). | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Audiobooks. | |
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