Launching & Building a Brand For Dummies

Mostrar otras versiones (1)

Create a strong brand DNA--and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Will, Amy (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, NJ : For Dummies, 2022.
Edición:1st edition.
Temas:
Branding (Marketing)
Marketing > Decision making.
Marketing > Management.
Stratégie de marque.
Marketing > Gestion.
branding.
Marketing > Decision making
Marketing > Management
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

LEADER 00000cam a2200000Mi 4500
001 OR_on1289817660
003 OCoLC
005 20231017213018.0
006 m o d
007 cr |||||||||||
008 210921s2022 nju go 000 0 eng d
040 |a UKAHL  |b eng  |e rda  |c UKAHL  |d ORMDA  |d OCLCF  |d OCLCO  |d UKAHL  |d UKMGB  |d OCLCQ  |d OCLCO 
015 |a GBC1L4020  |2 bnb 
016 7 |a 020422770  |2 Uk 
020 |a 1119748046 
020 |a 9781119748045  |z 9781119748038  |q (e-book) 
020 |a 9781119748052  |q (ePub ebook) 
020 |a 1119748054 
029 1 |a AU@  |b 000070667902 
029 1 |a UKMGB  |b 020422770 
035 |a (OCoLC)1289817660 
037 |a 9781119748038  |b O'Reilly Media 
050 4 |a HF5415.1255 
072 7 |a BUS  |x 043000  |2 bisacsh 
082 0 4 |a 658.8/27  |2 23 
049 |a UAMI 
100 1 |a Will, Amy,  |e author. 
245 1 0 |a Launching & Building a Brand For Dummies  |c Amy Will. 
250 |a 1st edition. 
264 1 |a Hoboken, NJ :  |b For Dummies,  |c 2022. 
300 |a 1 online resource 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
520 |a Create a strong brand DNA--and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life--and a bigger chance of surviving against the competition--you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching & Building a Brand For Dummies, Amy Will--who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands--covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts. Stand out on social media Create viral campaigns Build on Customer Loyalty and LongevityDeal with the competition Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to--and Launching & Building a Brand For Dummies one of the secrets of--your future standout success. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Branding (Marketing) 
650 0 |a Marketing  |x Decision making. 
650 0 |a Marketing  |x Management. 
650 6 |a Stratégie de marque. 
650 6 |a Marketing  |x Gestion. 
650 7 |a branding.  |2 aat 
650 7 |a Branding (Marketing)  |2 fast 
650 7 |a Marketing  |x Decision making  |2 fast 
650 7 |a Marketing  |x Management  |2 fast 
856 4 0 |u https://learning.oreilly.com/library/view/~/9781119748038/?ar  |z Texto completo (Requiere registro previo con correo institucional) 
938 |a Askews and Holts Library Services  |b ASKH  |n AH39675777 
938 |a Askews and Holts Library Services  |b ASKH  |n AH39542181 
994 |a 92  |b IZTAP 

Ejemplares similares