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Million Dollar Consulting, Sixth Edition
Build a thriving 21st-century consultancy with an all-new edition of the classic bestseller In a world of rapidly evolving technologies and business paradigms, your consulting business needs to radically adapt its techniques and models. Taking full measure of these changes, Alan Weiss, the "Roc...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill Education,
2021.
|
| Edición: | 6th ed. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 245 | 1 | 0 | |a Million Dollar Consulting, Sixth Edition |
| 250 | |a 6th ed. | ||
| 260 | |a New York : |b McGraw-Hill Education, |c 2021. | ||
| 300 | |a 1 online resource (250 pages) | ||
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| 505 | 0 | |a Cover -- Title Page -- Copyright Page -- Dedication -- Contents -- Part 1. Philosophy -- Chapter 1. The Twenty-First Century Expert -- Expertise Is a State of Being -- Providing Direction Depends on the Destination -- The Process/Content Chasm -- The Thought Leader Continuum -- Chapter 2. Build It and Tell Them You've Built It, and THEN They Will Come -- Selling Is Dead -- What Brands Are Really About -- When They Do Come, What Then? -- Unified Field Theory of Marketing -- Chapter 3. The Power of the Assertive Expert -- Providing Free Value Continually -- Why Being Plagiarized Pays | |
| 505 | 8 | |a Copyright -- Making Predictions -- Peter Drucker Wasn't Amiable -- Interlude I. The Yin and Yang of Clients and Prospects -- Part 2. Value -- Chapter 4. Maximizing Fees -- Why Base Fees on Value -- Fee Formulas -- Collaborative, Referral, and Subcontractor Formulas -- Seventy Ways to Increase Fees -- Chapter 5. How to Write a Proposal That's Accepted Every Time -- The Role of Conceptual Agreement -- The Nine Components of a Proposal -- Total Days to Cash (TDTC) -- Interlude II. The Concept of Value -- Part 3. Execution -- Chapter 6. The Attack of the Esteem Monsters -- No One Is Shooting at You | |
| 505 | 8 | |a Esteem and Efficacy -- The Power of Questions over Answers -- Maybe There Was Something Under the Bed -- Chapter 7. The Reality of Technology -- The Utter Fallacy of Social Media -- The Retail Market -- How to Hire IT Help Without Becoming Helpless -- Standing in the Public Square -- Chapter 8. The Trusted Advisor -- Coaching Isn't Consulting, and Advising Isn't Coaching -- The Art of the Retainer -- How to Position the Advisor Role: An Example Letter of Agreement -- The Concierge Consultant -- Interlude III. What's Your Worth? -- Part 4. Meaning -- Chapter 9. The Ethics of the Expert | |
| 505 | 8 | |a Time-Based Fees Are All Unethical -- When to Hold 'em and When to Fold 'em -- Just Because It's Legal Doesn't Mean It's Right -- The Power of Pro Bono -- Chapter 10. Options for Growth -- Boutique Is Such a Strange Word -- Feeding Chicks -- Valuation: Can You Sell What You've Created? -- The Power of Solo -- Chapter 11. Leverage: More Output for Less Input -- Leverage: Using Something to Maximum Advantage -- Alliances -- Subcontracting -- Outsourcing -- Chapter 12. Crisis Consulting -- Thriving in Ambiguity -- Offering Help -- Remote Marketing -- Remote Delivery -- Chapter 13. Legacy | |
| 505 | 8 | |a Who's Pushing Your Buttons? -- Creating Evergreen Intellectual Property -- Who Do You Want to Be? -- Epilogue. The Best Practices for Creating and Sustaining Your Endeavor -- Logistical, Financial, Legal, Unusual -- Advisory Board -- Destinies and Eventualities -- Threats and Responses -- Appendix A. Tips from the Million Dollar Consulting Community -- Appendix B. 101 Questions for Any Sales Situation You'll Ever Face -- Index | |
| 520 | |a Build a thriving 21st-century consultancy with an all-new edition of the classic bestseller In a world of rapidly evolving technologies and business paradigms, your consulting business needs to radically adapt its techniques and models. Taking full measure of these changes, Alan Weiss, the "Rock Star of Consulting," will guide you through the process with a revised and completely updated sixth edition of his authoritative guide to consulting success. Weiss updates his time-tested model for creating a flourishing consulting business, while showing you the many dynamic changes in solo and boutique consulting, coaching, and entrepreneurship. In addition, he offers you invaluable guidance on raising capital, attracting clients, and creating an airtight marketing strategy. This new edition is packed with step-by-step advice on how to: Use volatility and disruption as offensive weapons Maximize fees by adopting a "value mindset" Build a successful model for marketing remotely Master cutting-edge technology to reach the broadest audience Form powerful alliances to increase reach and impact Think branding--and think global Generate six-figure projects, six-figure retainers, and seven-figure incomes Million Dollar Consulting has been the go-to classic for consultants for nearly 25 years. With cutting-edge new content, Alan Weiss will show you how to grow your business into a seven-figure firm today | ||
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| 776 | 0 | 8 | |i Print version: |a Weiss, Alan. |t Million Dollar Consulting, Sixth Edition: the Professional's Guide to Growing a Practice. |d New York : McGraw-Hill Education, ©2021 |z 9781264264919 |
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