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Blue Ocean Classics /
W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking "blue ocean strategy," a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue...
| Autores principales: | , |
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| Formato: | Electrónico Audiom |
| Idioma: | Inglés |
| Publicado: |
Ascent Audio,
2019.
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| Edición: | 1st edition. |
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| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |