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The Third Screen /
With the "first screen"-the television-companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen"-the personal computer-increased interaction between companies and consumers and allowed for immediate customer feedback....
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| Formato: | Electrónico Audiom |
| Idioma: | Inglés |
| Publicado: |
Ascent Audio,
2017.
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| Edición: | 1st edition. |
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| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |