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The Third Screen /
With the "first screen"-the television-companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen"-the personal computer-increased interaction between companies and consumers and allowed for immediate customer feedback....
| Autor principal: | |
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| Autor Corporativo: | |
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| Formato: | Electrónico Audiom |
| Idioma: | Inglés |
| Publicado: |
Ascent Audio,
2017.
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| Edición: | 1st edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 001 | OR_on1281678562 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cn||||||||| | ||
| 008 | 041021s2017 xx uunn o n eng d | ||
| 040 | |a TOH |b eng |c TOH |d LUN |d OCLCF |d OCLCO |d OCLCQ | ||
| 019 | |a 1287821527 | ||
| 020 | |a 9781469008202 | ||
| 020 | |a 1469008203 | ||
| 024 | 8 | |a 9781469008202 | |
| 029 | 1 | |a AU@ |b 000072055887 | |
| 035 | |a (OCoLC)1281678562 |z (OCoLC)1287821527 | ||
| 082 | 0 | 4 | |a 658.8/72 |q OCoLC |2 23/eng/20230216 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Martin, Chuck, |e author. | |
| 245 | 1 | 4 | |a The Third Screen / |c Martin, Chuck. |
| 250 | |a 1st edition. | ||
| 264 | 1 | |b Ascent Audio, |c 2017. | |
| 300 | |a 1 online resource (32461 pages) | ||
| 336 | |a spoken word |b spw |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a audio file | ||
| 365 | |b 89.98 | ||
| 520 | |a With the "first screen"-the television-companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen"-the personal computer-increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the "third screen"-the mobile device- changed the game in an even more revolutionary way. The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This revised, updated audiobook links technological developments to behavioral changes, reveals the unexpected forces of the changes in mobile, and equips marketers and businesses for the future. | ||
| 542 | |f Copyright © Ascent Audio | ||
| 550 | |a Made available through: Safari, an O'Reilly Media Company. | ||
| 588 | 0 | |a Online resource; Title from title page (viewed October 20, 2017). | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Business. | |
| 650 | 6 | |a Affaires. | |
| 650 | 7 | |a Business. |2 fast |0 (OCoLC)fst00842262 | |
| 655 | 4 | |a Audiobooks. | |
| 700 | 1 | |a Chancer, John, |e narrator. | |
| 710 | 2 | |a O'Reilly for Higher Education (Firm), |e distributor. | |
| 710 | 2 | |a Safari, an O'Reilly Media Company. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781469008202/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 994 | |a 92 |b IZTAP | ||