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Blue Ocean Strategy, Expanded Edition /
In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strateg...
| Autores principales: | , |
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| Autor Corporativo: | |
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| Formato: | Electrónico Audiom |
| Idioma: | Inglés |
| Publicado: |
Ascent Audio,
2020.
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| Edición: | 1st edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 001 | OR_on1281678389 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cn||||||||| | ||
| 008 | 041021s2020 xx uunn o n eng d | ||
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| 019 | |a 1287815448 | ||
| 020 | |a 9781469080970 | ||
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| 024 | 8 | |a 9781469080970 | |
| 035 | |a (OCoLC)1281678389 |z (OCoLC)1287815448 | ||
| 082 | 0 | 4 | |a 658.8/02 |q OCoLC |2 23/eng/20230203 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Kim, W., |e author. | |
| 245 | 1 | 0 | |a Blue Ocean Strategy, Expanded Edition / |c Kim, W. |
| 250 | |a 1st edition. | ||
| 264 | 1 | |b Ascent Audio, |c 2020. | |
| 300 | |a 1 online resource (31408 pages) | ||
| 336 | |a spoken word |b spw |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a audio file | ||
| 365 | |b 83.00 | ||
| 520 | |a In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across thirty industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"-untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: a new preface by the authors: "Help! My Ocean Is Turning Red"; updates on all cases and examples in the book; and two new chapters and an expanded third one-"Alignment, Renewal, and Red Ocean Traps"-that address some of the most pressing questions readers have asked over the years. | ||
| 542 | |f Copyright © Ascent Audio | ||
| 550 | |a Made available through: Safari, an O'Reilly Media Company. | ||
| 588 | 0 | |a Online resource; Title from title page (viewed July 14, 2020). | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a New products. | |
| 650 | 0 | |a Business. | |
| 650 | 0 | |a Market segmentation. | |
| 650 | 6 | |a Affaires. | |
| 650 | 6 | |a Segmentation du marché. | |
| 650 | 7 | |a businesses (business enterprises) |2 aat | |
| 650 | 7 | |a Business. |2 fast |0 (OCoLC)fst00842262 | |
| 650 | 7 | |a Market segmentation. |2 fast |0 (OCoLC)fst01010139 | |
| 650 | 7 | |a New products. |2 fast |0 (OCoLC)fst01036889 | |
| 655 | 4 | |a Audiobooks. | |
| 700 | 1 | |a Mauborgne, Renee, |e author. | |
| 700 | 1 | |a Wayne, Roger, |e narrator. | |
| 710 | 2 | |a O'Reilly for Higher Education (Firm), |e distributor. | |
| 710 | 2 | |a Safari, an O'Reilly Media Company. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781469080970/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 994 | |a 92 |b IZTAP | ||