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|a 1287806771
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|a 9781469078663
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|a UAMI
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|a Review, Harvard,
|e author.
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|a HBR's 10 Must Reads on Sales /
|c Review, Harvard.
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|a 1st edition.
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|b Ascent Audio,
|c 2020.
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|a 1 online resource (20922 pages)
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|a Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success. This book will inspire you to: understand your customer's buying center, integrate your sales and marketing operations, assess your business cycle and its impact on your sales force, transition away from solution sales, leverage the power of micromarkets, introduce tiebreaker selling and consensus selling, and motivate your sales force properly.
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|f Copyright © Ascent Audio
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|a Made available through: Safari, an O'Reilly Media Company.
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|a Online resource; Title from title page (viewed January 21, 2020).
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|a O'Reilly
|b O'Reilly Online Learning: Academic/Public Library Edition
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|a Business.
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|a Audiobooks.
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|a Kotler, Philip,
|e author.
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|a Zoltners, Andris,
|e author.
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700 |
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|a Goyal, Manish,
|e author.
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|a Parks, Tom,
|e narrator.
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|a Anderson, James,
|e author.
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|a O'Reilly for Higher Education (Firm),
|e distributor.
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|a Safari, an O'Reilly Media Company.
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|u https://learning.oreilly.com/library/view/~/9781469078663/?ar
|z Texto completo (Requiere registro previo con correo institucional)
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