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Connected Strategy /
What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships-while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost?...
| Autores principales: | , |
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| Autor Corporativo: | |
| Otros Autores: | |
| Formato: | Electrónico Audiom |
| Idioma: | Inglés |
| Publicado: |
Ascent Audio,
2020.
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| Edición: | 1st edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Siggelkow, Nicolaj, |e author. | |
| 245 | 1 | 0 | |a Connected Strategy / |c Siggelkow, Nicolaj. |
| 250 | |a 1st edition. | ||
| 264 | 1 | |b Ascent Audio, |c 2020. | |
| 300 | |a 1 online resource (25089 pages) | ||
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| 520 | |a What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships-while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost? This is the promise of a connected strategy. New forms of connectivity-involving frequent, low-friction, customized interactions-mean that companies can now anticipate customer needs as they arise, or even before. Simultaneously, enabled by these technologies, companies can create new business models that deliver more value to customers. Connected strategies are win-win: Customers get a dramatically improved experience, while companies boost operational efficiency. In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in various industries, Connected Strategy identifies the four pathways-respond-to-desire, curated offering, coach behavior, and automatic execution-for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies. | ||
| 542 | |f Copyright © Ascent Audio | ||
| 550 | |a Made available through: Safari, an O'Reilly Media Company. | ||
| 588 | 0 | |a Online resource; Title from title page (viewed October 20, 2020). | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
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| 655 | 4 | |a Audiobooks. | |
| 700 | 1 | |a Terwiesch, Christian, |e author. | |
| 700 | 1 | |a Marantz, David, |e narrator. | |
| 710 | 2 | |a O'Reilly for Higher Education (Firm), |e distributor. | |
| 710 | 2 | |a Safari, an O'Reilly Media Company. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781469082028/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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