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The Naming Book /
NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or b...
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| Formato: | Electrónico Audiom |
| Idioma: | Inglés |
| Publicado: |
Ascent Audio,
2020.
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| Edición: | 1st edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cim a2200000Ma 4500 | ||
|---|---|---|---|
| 001 | OR_on1281676360 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cn ||| | ||
| 008 | 041021s2020 xx uunn o n eng d | ||
| 040 | |a TOH |b eng |c TOH |d LUN |d OCLCF |d OCLCO | ||
| 019 | |a 1287812055 | ||
| 020 | |a 9781469081199 | ||
| 020 | |a 1469081199 | ||
| 024 | 8 | |a 9781469081199 | |
| 029 | 1 | |a AU@ |b 000072056059 | |
| 035 | |a (OCoLC)1281676360 |z (OCoLC)1287812055 | ||
| 049 | |a UAMI | ||
| 100 | 1 | |a Flowers, Brad, |e author. | |
| 245 | 1 | 4 | |a The Naming Book / |c Flowers, Brad. |
| 250 | |a 1st edition. | ||
| 264 | 1 | |b Ascent Audio, |c 2020. | |
| 300 | |a 1 online resource (17638 pages) | ||
| 336 | |a spoken word |b spw |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a audio file | ||
| 365 | |b 51.00 | ||
| 520 | |a NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business-and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests. | ||
| 542 | |f Copyright © Ascent Audio | ||
| 550 | |a Made available through: Safari, an O'Reilly Media Company. | ||
| 588 | 0 | |a Online resource; Title from title page (viewed October 27, 2020). | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Business. | |
| 650 | 6 | |a Affaires. | |
| 650 | 7 | |a businesses (business enterprises) |2 aat | |
| 650 | 7 | |a Business. |2 fast |0 (OCoLC)fst00842262 | |
| 655 | 4 | |a Audiobooks. | |
| 700 | 1 | |a Kessel, Al, |e narrator. | |
| 710 | 2 | |a O'Reilly for Higher Education (Firm), |e distributor. | |
| 710 | 2 | |a Safari, an O'Reilly Media Company. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781469081199/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 994 | |a 92 |b IZTAP | ||