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The Business of Belonging /
Your business problems are community problems. Solve them and scale with help from the leader in the field. The world's most successful businesses leaders understand that creating a shared social identity around their products and services is the most efficient path to scaling revenue, differen...
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| Formato: | Electrónico Audiom |
| Idioma: | Inglés |
| Publicado: |
Ascent Audio,
2021.
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| Edición: | 1st edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 003 | OCoLC | ||
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| 020 | |a 9781663712493 | ||
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| 049 | |a UAMI | ||
| 100 | 1 | |a Spinks, David, |e author. | |
| 245 | 1 | 4 | |a The Business of Belonging / |c Spinks, David. |
| 250 | |a 1st edition. | ||
| 264 | 1 | |b Ascent Audio, |c 2021. | |
| 300 | |a 1 online resource (22759 pages) | ||
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| 520 | |a Your business problems are community problems. Solve them and scale with help from the leader in the field. The world's most successful businesses leaders understand that creating a shared social identity around their products and services is the most efficient path to scaling revenue, differentiating products, promoting customer success and retention, and seizing category ownership. The Business of Belonging: How to Make Community Your Competitive Advantage is the definitive playbook for doing just that. CMX founder David Spinks offers step-by-step advice for creating community strategy, aligning it with your business objectives, and launching and managing a community of end users that will be your best marketer, salesperson, customer service provider, and evangelist. The Business of Belonging tackles topics like: the SPACES and the six key drivers of community success: Support, Product, Acquisition, Contribution, Engagement, and Success; how to measure the ROI of community initiatives and outcomes; the anatomy, lifecycle, and member journey of a business community; and designing, facilitating, and moderating shared spaces for your community members. For leaders driving the bottom line and community professionals alike, The Business of Belonging is the definitive resource for making community a priority. | ||
| 542 | |f Copyright © Ascent Audio | ||
| 550 | |a Made available through: Safari, an O'Reilly Media Company. | ||
| 588 | 0 | |a Online resource; Title from title page (viewed May 18, 2021). | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Customer relations. | |
| 650 | 7 | |a Customer relations. |2 fast |0 (OCoLC)fst00885533 | |
| 655 | 4 | |a Audiobooks. | |
| 700 | 1 | |a Douyard, Christopher, |e narrator. | |
| 710 | 2 | |a O'Reilly for Higher Education (Firm), |e distributor. | |
| 710 | 2 | |a Safari, an O'Reilly Media Company. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781663712493/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 994 | |a 92 |b IZTAP | ||