Cargando…
Unfiltered Marketing /
You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection. As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their...
| Autores principales: | , |
|---|---|
| Autor Corporativo: | |
| Otros Autores: | |
| Formato: | Electrónico Audiom |
| Idioma: | Inglés |
| Publicado: |
Ascent Audio,
2020.
|
| Edición: | 1st edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cim a2200000Ma 4500 | ||
|---|---|---|---|
| 001 | OR_on1281674546 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cn||||||||| | ||
| 008 | 041021s2020 xx uunn o n eng d | ||
| 040 | |a TOH |b eng |c TOH |d LUN |d OCLCF |d OCLCO |d OCLCQ | ||
| 019 | |a 1287808807 | ||
| 020 | |a 9781469081540 | ||
| 020 | |a 1469081547 | ||
| 024 | 8 | |a 9781469081540 | |
| 029 | 1 | |a AU@ |b 000072056008 | |
| 035 | |a (OCoLC)1281674546 |z (OCoLC)1287808807 | ||
| 082 | 0 | 4 | |a 658.8/72 |q OCoLC |2 23/eng/20230216 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Denny, Stephen, |e author. | |
| 245 | 1 | 0 | |a Unfiltered Marketing / |c Denny, Stephen. |
| 250 | |a 1st edition. | ||
| 264 | 1 | |b Ascent Audio, |c 2020. | |
| 300 | |a 1 online resource (25851 pages) | ||
| 336 | |a spoken word |b spw |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a audio file | ||
| 365 | |b 83.00 | ||
| 520 | |a You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection. As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates, and unfiltered livestreams. How, then, do marketing executives and others gain consumer trust? These Fortune 500 consultants present the answer in Unfiltered Marketing. Drawing on four years of global research, authors Denny and Leinberger have developed a comprehensive five-step process for successfully rehumanizing the digital brand experience and gaining customer loyalty. To follow it, companies must understand that consumers are (1) seeking control in an out-of-control world; and executives must rework their brand to be (2) unscripted, (3) in-process, and (4) in-context, in order to master (5) heroic credibility (brands standing by their philosophy and values). Abiding by these rules, businesses follow in the successful footsteps of brands like Patagonia, T-Mobile, Adidas, GoDaddy, and others. | ||
| 542 | |f Copyright © Ascent Audio | ||
| 550 | |a Made available through: Safari, an O'Reilly Media Company. | ||
| 588 | 0 | |a Online resource; Title from title page (viewed November 1, 2020). | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Business. | |
| 650 | 6 | |a Affaires. | |
| 650 | 7 | |a Business. |2 fast |0 (OCoLC)fst00842262 | |
| 655 | 4 | |a Audiobooks. | |
| 700 | 1 | |a Leinberger, Paul, |e author. | |
| 700 | 1 | |a Dixon, Walter, |e narrator. | |
| 710 | 2 | |a O'Reilly for Higher Education (Firm), |e distributor. | |
| 710 | 2 | |a Safari, an O'Reilly Media Company. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781469081540/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 994 | |a 92 |b IZTAP | ||