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Online Shoppers Don't Always Care About Faster Delivery
Online retailers may assume that customers value speed above all else when it comes to the delivery of goods ordered, but research shows that customers value other things when it comes to attended home delivery. This article explains why it's important to analyze customer data to determine actu...
| Autores principales: | , |
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| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Erscheinungsort nicht ermittelbar]
MIT Sloan Management Review
2021
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| Edición: | 1st edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | Online retailers may assume that customers value speed above all else when it comes to the delivery of goods ordered, but research shows that customers value other things when it comes to attended home delivery. This article explains why it's important to analyze customer data to determine actual preferences before making costly decisions to optimize delivery networks. |
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| Notas: | Online resource; Title from title page (viewed August 23, 2021). |
| Descripción Física: | 1 online resource (5 pages) |