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Corporate explorer : how corporations can beat startups at the innovation game /
"The probability of failure in corporate innovation outside of a firm's core business is staggeringly high. Yet, the vast majority of existing books about innovation focus on startups and their entrepreneurs, methodologies, and ecosystems. Few, if any, focus on corporate innovation, those...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2022]
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Preface and Acknowledgements Section 1 - Strategic Ambition Chapter 1: Innovation Advantage Beating the Odds Strategic Ambition Innovation Disciplines Ambidextrous Organization Explore Leadership Explorer not Entrepreneur Chapter Summary Chapter 2: Corporate Explorers in Action Explorer's insight Purpose Driven Investor Support Manage Uncertainty Chapter Summary Chapter 3: Strategic Ambition Emotion, Logic,
- Aspiration License to Explore Social Movement Hunting Zones Manifesto Chapter Summary Section 2 - Innovation Disciplines Chapter 4: Ideation: generating ideas for new ventures Idea Addiction Solution Trap Customer Discovery High-value Customer Problems Idea Generation Chapter Summary Chapter 5: Incubate - how Corporate Explorers learn through experimentation Business Experiments What needs to be true? (Hypothesis) Run Experiments (Test) Make sense of your results (Learn) Run a new experiment (Iterate) Follow the evidence (Decide) Chapter Summary Chapter 6: Scale - assembling the assets to build a new venture Combining Assets Customers, Capabilities,
- Capacity Scaling Paths Trigger Points Chapter Summary Section 3 - Ambidextrous Organization Chapter 7: Explore Organization Structure Options Focused Bottom Up Top Down Structure Decision Chapter Summary Chapter 8: Explore Business System Integration Teams Sales Team Integration Corporate Functions Resource Allocation Feedforward Management System Executive Attention Chapter Summary Chapter 9: Risk and Reward for the Corporate Explorer Motivation puzzle Venture Model Shadow Stock Long Term Incentives Personal Risk Corporate Explorers motivation Chapter Summary Section 4 - Explore Leadership Chapter 10: Silent Killers of Exploration Core Business System Preserve Professional Identity Avoid