Cargando…
The Brand Advantage That Will Lure Shoppers Back to Stores /
E-commerce and the pandemic have disrupted brick-and-mortar retail, but new research shows an opportunity for culturally rich brands to leverage in-person shopping to build loyalty. When it comes to items like high-end watches, wine, and designer clothes, customers still want shops where they can im...
| Autor principal: | |
|---|---|
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
MIT Sloan Management Review,
2021.
|
| Edición: | 1st edition. |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a22000007a 4500 | ||
|---|---|---|---|
| 001 | OR_on1268279484 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cnu|||||||| | ||
| 008 | 210916s2021 xx o 000 0 eng d | ||
| 040 | |a AU@ |b eng |c AU@ |d OCLCQ |d TOH |d OCLCQ | ||
| 020 | |z 53863MIT63103 | ||
| 024 | 8 | |a 53863MIT63103 | |
| 029 | 0 | |a AU@ |b 000069849295 | |
| 035 | |a (OCoLC)1268279484 | ||
| 049 | |a UAMI | ||
| 100 | 1 | |a Zhang, Jonathan, |e author. | |
| 245 | 1 | 4 | |a The Brand Advantage That Will Lure Shoppers Back to Stores / |c Zhang, Jonathan. |
| 250 | |a 1st edition. | ||
| 264 | 1 | |b MIT Sloan Management Review, |c 2021. | |
| 300 | |a 1 online resource (7 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file | ||
| 520 | |a E-commerce and the pandemic have disrupted brick-and-mortar retail, but new research shows an opportunity for culturally rich brands to leverage in-person shopping to build loyalty. When it comes to items like high-end watches, wine, and designer clothes, customers still want shops where they can immerse themselves in a brand's culture and learn more from knowledgeable employees. The authors discuss winners and losers in traditional retail and how stores might transform to meet customer needs. | ||
| 542 | |f Copyright © 2021 MIT Sloan Management Review |g 2021 | ||
| 550 | |a Made available through: Safari, an O'Reilly Media Company. | ||
| 588 | |a Online resource; Title from title page (viewed July 28, 2021) | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 710 | 2 | |a Safari, an O'Reilly Media Company. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/53863MIT63103/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 936 | |a BATCHLOAD | ||
| 994 | |a 92 |b IZTAP | ||