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Shift : transform motion into progress in business /
"Pretty much every business today is trying to deliver the best and most inclusive customer experience for their customers because it is seen as being a source of sustainable competitive advantage for the businesses that can achieve it, and Merkle is very much at the core of making this happen...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester, West Sussex, United Kingdom :
John Wiley & Sons Ltd.,
2022.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | OR_on1268120942 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 210907t20222022enka ob 001 0 eng | ||
| 010 | |a 2021042853 | ||
| 040 | |a DLC |b eng |e rda |c DLC |d OCLCO |d OCLCF |d UKMGB |d ORMDA |d OCLCO |d UKAHL |d YDX |d N$T |d OCLCQ |d OCLCO | ||
| 015 | |a GBC216199 |2 bnb | ||
| 016 | 7 | |a 020474151 |2 Uk | |
| 020 | |a 9781119810490 |q electronic book | ||
| 020 | |a 1119810493 |q electronic book | ||
| 020 | |a 1119810507 |q electronic book | ||
| 020 | |a 9781119810506 |q (electronic bk.) | ||
| 020 | |z 9781119810148 |q hardcover | ||
| 029 | 1 | |a UKMGB |b 020474151 | |
| 029 | 1 | |a AU@ |b 000069860203 | |
| 035 | |a (OCoLC)1268120942 | ||
| 037 | |a 9781119810490 |b Wiley | ||
| 037 | |a 9781119810148 |b O'Reilly Media | ||
| 042 | |a pcc | ||
| 050 | 0 | 4 | |a HF5415.5 |b .L438 2022 |
| 082 | 0 | 0 | |a 658.8/12 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Lees, Richard |c (Chief strategy officer), |e author. | |
| 245 | 1 | 0 | |a Shift : |b transform motion into progress in business / |c Richard Lees, Azlan Raj. |
| 264 | 1 | |a Chichester, West Sussex, United Kingdom : |b John Wiley & Sons Ltd., |c 2022. | |
| 264 | 4 | |c ©2022 | |
| 300 | |a 1 online resource (xii, 292 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "Pretty much every business today is trying to deliver the best and most inclusive customer experience for their customers because it is seen as being a source of sustainable competitive advantage for the businesses that can achieve it, and Merkle is very much at the core of making this happen for its clients. BUT, every business approaches this in a different way, and very few achieve the optimum results from their investments. They do a lot of things, ACTION, but they don't maximise the effect of that action and so fail to turn it into PROGRESS. The real reason that businesses want to deliver an excellent customer experience is to differentiate their business from the competition, and drive long term customer engagement. When you measure your actions through the eyes of the technology and other investments the business makes, all you can measure are small outcomes. When you measure it through the eyes of the customer, and the measures that matter to customers are improving, that is real Progress towards these business goals. Action will have translated into Progress. At its core, The Book of Progress is about EVERYTHING we do at Merkle. This book will show you how to deliver an excellent customer experience that guarantees PROGRESS as a result"-- |c Provided by publisher. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on May 16, 2022). | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Consumer satisfaction. | |
| 650 | 0 | |a Success in business. | |
| 650 | 2 | |a Consumer Behavior | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 6 | |a Consommateurs |x Satisfaction. | |
| 650 | 6 | |a Succès dans les affaires. | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Consumer satisfaction |2 fast | |
| 650 | 7 | |a Customer relations |2 fast | |
| 650 | 7 | |a Success in business |2 fast | |
| 700 | 1 | |a Raj, Azlan, |e author. | |
| 776 | 0 | 8 | |i Print version: |a Lees, Richard |t Shift |d West Sussex, United Kingdom : Wiley, 2022 |z 9781119810148 |w (DLC) 2021042852 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781119810148/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH39675818 | ||
| 938 | |a EBSCOhost |b EBSC |n 3159023 | ||
| 994 | |a 92 |b IZTAP | ||