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Fast-Track Data Monetization With Strategic Data Assets

Unlike traditional company assets that will deteriorate or be depleted over time, data can be reused and recombined freely without degradation. Increasing the liquidity -- the ease of data asset reuse and recombination -- of strategic data is the first step to data monetization. The authors describe...

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Detalles Bibliográficos
Autores principales: Wixom, Barbara (Autor, VerfasserIn.), Piccoli, Gabriele (Autor, VerfasserIn.), Rodriguez, Joaquin (Autor, VerfasserIn.)
Autor Corporativo: Safari, an O'Reilly Media Company (Contribuidor, MitwirkendeR.)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Erscheinungsort nicht ermittelbar] MIT Sloan Management Review 2021
Edición:1st edition.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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