WIDEST NET unlock untapped markets and discover new customers right in front of you.

Discover and create a dynamic new model for growing your business by connecting with customers outside your usual field of view Do you think you know your ideal customer? Think again. Many businesses create an ideal consumer profile-aiming all their sales and marketing efforts towards this single ty...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: SLIM, PAMELA
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [S.l.] : MCGRAW-HILL EDUCATION, 2021.
Temas:
Relationship marketing.
Customer relations.
Marketing relationnel.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

LEADER 00000cam a2200000M 4500
001 OR_on1268112670
003 OCoLC
005 20231017213018.0
006 m o d
007 cr |n|||||||||
008 210914s2021 xx o 0|| 0 eng d
010 |a  2021026414 
040 |a YDX  |b eng  |c YDX  |d UKAHL  |d N$T  |d TOH  |d ORMDA  |d OCLCO  |d K6U  |d OCLCQ 
019 |a 1277048508 
020 |a 9781264266807  |q (electronic bk.) 
020 |a 1264266804  |q (electronic bk.) 
020 |z 1264266790 
020 |z 9781264266791 
029 1 |a AU@  |b 000070164693 
035 |a (OCoLC)1268112670  |z (OCoLC)1277048508 
037 |a 9781264266807  |b O'Reilly Media 
050 4 |a HF5415.55 
082 0 4 |a 658.8/12  |2 23 
049 |a UAMI 
100 1 |a SLIM, PAMELA. 
245 1 0 |a WIDEST NET  |h [electronic resource] :  |b unlock untapped markets and discover new customers right in front of you. 
260 |a [S.l.] :  |b MCGRAW-HILL EDUCATION,  |c 2021. 
300 |a 1 online resource 
520 |a Discover and create a dynamic new model for growing your business by connecting with customers outside your usual field of view Do you think you know your ideal customer? Think again. Many businesses create an ideal consumer profile-aiming all their sales and marketing efforts towards this single type of person-and end up missing out on endless opportunities to sell their services or products. Award-winning business coach, speaker and author Pamela Slim has helped thousands of entrepreneurs around the world start, sustain, and scale their businesses. In The Widest Net , she explains how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places you may never have considered. Social media is a valuable business tool, but it can often create a comfortable cocoon for entrepreneurs, marketers, and leaders who all need to understand the entirety of the marketplace, not just their own social graph. With this book as a guide, you'll learn how to connect with potential clients and customers using the true breadth of the marketplace, which she calls an ecosystem of living connections. The Widest Net shows how to: Search outside your own lens/bias/routine/history to target ideal customers. Attract the interest and attention of new leads by learning more about them authentically. Develop products and services suited to these customers. Sell through a trusted reciprocity framework where your customers become part of your ecosystem and you each help the other grow. Build and sustain loyalty and trust with new customers. Nurture a diverse and resilient customer base by identifying and adjusting to the ideal customer target over time. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Relationship marketing. 
650 0 |a Customer relations. 
650 6 |a Marketing relationnel. 
650 7 |a Relationship marketing.  |2 fast  |0 (OCoLC)fst01093590 
650 7 |a Customer relations.  |2 fast  |0 (OCoLC)fst00885533 
776 0 8 |i Print version:  |z 1264266790  |z 9781264266791  |w (OCoLC)1247670372 
856 4 0 |u https://learning.oreilly.com/library/view/~/9781264266807/?ar  |z Texto completo (Requiere registro previo con correo institucional) 
938 |a YBP Library Services  |b YANK  |n 302456609 
938 |a Askews and Holts Library Services  |b ASKH  |n AH39335957 
938 |a EBSCOhost  |b EBSC  |n 3032421 
994 |a 92  |b IZTAP 

Ejemplares similares