Digital customer experience engineering : strategies for creating effective digital experiences /

Customer experience engineering applied to the engineering department is rare, but needed. Most companies keep support, UX, engineering, product, and CX separate. To address this gap, this book highlights roles and techniques that are proven to accelerate issue detection and prevention by 30% or mor...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Wiedenhoefer, Lars
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [United States] : Apress, 2021.
Temas:
Customer relations.
Customer relations > Management.
Customer relations
Customer relations > Management
(Produktform)Electronic book text
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Chapter 1: The importance of acting today : getting digital experiences right is not optional
  • Chapter 2: Opportunities to optimize the structure of the traditional digital engineering feedback loop
  • Chapter 3: Digital customer experience engineering
  • Chapter 4: The goals and guiding principles
  • Chapter 5: Interactions with adjacent functions
  • Chapter 6: The how-to guide : a collection of essential techniques
  • Chapter 7: Useful tools for observability and insights
  • Chapter 8: Key metrics for successful digital engineering and customer quality and observability
  • Chapter 9: How to get started today.

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