Practical management for the digital age : an introduction for engineers, scientists, and related disciplines /
"This book is an accessible and comparatively short text that can comfortably be read cover-to-cover over the course of a semester. It has been written for readers with little or no prior knowledge of the concepts of management or experience in professional management activities. It forms an ac...
Clasificación: | Libro Electrónico |
---|---|
Autores principales: | , |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Boca Raton, FL :
CRC Press,
2022.
|
Edición: | First edition. |
Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Toward modern management
- The private enterprise
- The economic theory of the firm
- The economics of digitalization and automation
- Technology, innovation, and disruption
- Life cycle thinking
- Business modeling
- New business formation
- Managing operations
- Managing people
- Marketing
- Managing quality and risk
- Financial planning and the basics of financial accounting
- Financial analysis
- Evaluating flows of money
- Planning and monitoring projects.