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Business Scents The Rise of Digital Olfaction
Businesses have lacked robust tools to detect, measure, and manage smells in a scientific way -- until now. Two emerging branches of digital olfaction technology -- one focused on the digital detection and analysis of different odors, and the other on the digital transmission and re-creation of smel...
| Autores principales: | , , |
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| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Erscheinungsort nicht ermittelbar]
MIT Sloan Management Review
2021
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| Edición: | 1st edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | Businesses have lacked robust tools to detect, measure, and manage smells in a scientific way -- until now. Two emerging branches of digital olfaction technology -- one focused on the digital detection and analysis of different odors, and the other on the digital transmission and re-creation of smells -- could potentially revolutionize a range of industries. The authors outline a variety of use cases for olfactory technologies, along with actions businesses can take to capitalize on them. |
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| Notas: | Online resource; Title from title page (viewed May 3, 2021). |
| Descripción Física: | 1 online resource (7 pages) |