Make it, don't fake it : leading with authenticity for real business success /

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"Faking it till you make it doesn't work-at least, not long enough to build a sustainable business. This book by a CEO and public relations expert shows how authentic leadership eliminates the need for short-cuts that sabotage success"

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Horn, Sabrina (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oakland : Berrett-Koehler Publishers, 2021.
Edición:1st Edition.
Temas:
New business enterprises > Management.
Women executives.
Branding (Marketing)
Leadership.
Leadership
Nouvelles entreprises > Gestion.
Stratégie de marque.
branding.
New business enterprises > Management
Women executives
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Cover
  • Title Page
  • Copyright Page
  • Contents
  • Dedication
  • Foreword
  • Introduction
  • Chapter One: Some Really Bad Advice
  • Chapter Two: So, You Want to Start a Company . . .
  • Chapter Three: Becoming a CEO
  • Chapter Four: Becoming and Staying an Authentic Brand
  • Chapter Five: Get Used to Lonely
  • Chapter Six: Airtight
  • Chapter Seven: Leader and Loser Both Begin with the Letter L
  • Chapter Eight: Way Off the Menu
  • Chapter Nine: The Founder's Curse
  • Notes
  • Acknowledgments
  • Index
  • About the Author
  • About Horn Strategy, LLC.

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