Cargando…
The Product Manager's Desk Reference, Third Edition, 3rd Edition /
The definitive guide to product management-updated for a more digital, more global, more competitive business landscape The digital age is here to stay. That means the pace of business change will only increase and competitive forces will challenge you, and your role as a product manager. This is th...
| Autor principal: | |
|---|---|
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
McGraw-Hill,
2021.
|
| Edición: | 3rd edition. |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000Ma 4500 | ||
|---|---|---|---|
| 001 | OR_on1253366121 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cn ||| | ||
| 008 | 130421s2021 xx go 0o0 0 eng d | ||
| 040 | |a TOH |b eng |c TOH | ||
| 020 | |a 1260468550 | ||
| 020 | |a 9781260468557 | ||
| 024 | 8 | |a 1260468550 | |
| 024 | 8 | |a 9781260468557 | |
| 035 | |a (OCoLC)1253366121 | ||
| 049 | |a UAMI | ||
| 100 | 1 | |a Haines, Steven, |e author. | |
| 245 | 1 | 4 | |a The Product Manager's Desk Reference, Third Edition, 3rd Edition / |c Haines, Steven. |
| 250 | |a 3rd edition. | ||
| 264 | 1 | |b McGraw-Hill, |c 2021. | |
| 300 | |a 1 online resource (528 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file | ||
| 365 | |b 75.00 | ||
| 520 | |a The definitive guide to product management-updated for a more digital, more global, more competitive business landscape The digital age is here to stay. That means the pace of business change will only increase and competitive forces will challenge you, and your role as a product manager. This is the book that provides the only definitive body of knowledge of product management that you and your product teams can use to optimize your product's business. The Product Manager's Desk Reference has long been the go-to resource for product managers who seek to deliver quantifiable benefits to their company. In this fully revised edition of this bestseller, veteran product management thought leader Steven Haines lays out a repeatable process for product management organizational transformation, providing a clear roadmap you can follow to become the entrepreneurial strategic thinker who can drive your organization (and your career) into the future! Packed with important updates and revisions, The Product Manager's Desk Reference, Third Edition provides essential advice on: Companies with portfolio of digital and traditional products Utilization of various development methods (waterfall and agile) Product design methods to deliver better user experiences Strategic thinking and business analysis Cross-functional product team collaboration Product portfolio management and product discontinuation Room for error in today's fast-paced business environment shrinks by the minute. Packed with an array of new tools, techniques, and best practices-along with an explicit emphasis on data, analytics, and product performance-this new edition of the definitive product management resource is a timely and actionable guide to kicking your product management strategies into high gear. | ||
| 542 | |f Copyright © McGraw-Hill 2021 |g 2021 | ||
| 550 | |a Made available through: Safari, an O'Reilly Media Company. | ||
| 588 | 0 | |a Online resource; Title from title page (viewed April 13, 2021). | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 710 | 2 | |a O'Reilly for Higher Education (Firm), |e distributor. | |
| 710 | 2 | |a Safari, an O'Reilly Media Company. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781260468557/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 994 | |a 92 |b IZTAP | ||