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User research with kids : how to effectively conduct research with participants aged 3-16 /
If you are a designer, producer, marketer, or researcher creating products for children, it is essential that you are aware of the key differences between children and adults when it comes to user journeys. While children might speak the same language as adult users, what they are actually communica...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[United States] :
Apress,
2021.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Intro
- Contents
- About the Author
- Acknowledgments
- Chapter 1: Understanding Kids and Their Experiences
- Design, innovation, and the need for research
- and KX, Kids' Experience
- Play is a job to be done
- What to expect when you're expecting ... kids for research
- Kids' research and rocket science
- The status of children in research and in society
- and in your own mind
- Kids: a very picky and playful audience
- and research target
- Children's constant development makes for a moving research target.
- A spectrum of play
- and a spectrum for research
- A free-play research setup
- A directed-play research setup
- A guided-play
- or games
- research setup
- Games
- Global research with children
- Truly global studies?
- How children live
- Research with foreign kids means working with foreign adults
- Language and translation
- Selecting which cultures to study
- Selections based upon polarities
- Hierarchy
- Point of reference
- Gender or gender roles
- It's complex
- but not impossible
- Chapter 2: How (Not) to Ruin Perfectly Good Research in 18 Steps
- Inclusivity and diversity
- no-brainers in research
- The bias chain: Is bias a feature or a bug?
- Bias in the scoping phase
- 1 For the right stakeholders or client
- 2 The right objective or problem or pain or goal
- 3 The right product or project
- Selection bias
- Bias during the preparation phase
- 4 The right participants, described in the right terms
- Sampling bias
- Come over for tea!
- Volunteers wanted!
- Help me find the next respondent!
- I want you in my study!
- Other sampling concepts
- Random sampling
- Stratified sample
- Description bias
- Descriptions inherited from market research
- Skill level as a descriptor
- Service skills are not the same as platform skills
- Skill distribution patterns
- Skill or frequency of task
- Staticity bias
- The bias of gatekeepers and professional respondents
- 5 Doing the right things
- Consensus bias
- Get beyond the recency and primacy effects
- 6 ... at the right time of day or week or month
- 7 ... for the right duration
- 8 ... in the right location/setting
- 9 ... using the right device
- Bias during the execution phase
- 10 Correctly primed and instructed
- 11 The right amount of priming and instruction
- 12 Correctly moderated
- Moderator bias
- 12a Biased questions
- Leading question bias
- Misunderstood question bias
- Unanswerable question bias
- Metaphorically speaking
- Question order bias
- 12b Biased answers
- Cognitive overload bias
- Consistency bias
- Dominant respondent bias
- Error bias
- Hostility bias
- Moderator acceptance bias (acquiescence or confirmation bias)
- Mood bias
- Overstatement bias
- Reference bias (order bias)
- Sensitive issue bias
- Social acceptance bias
- Sponsor bias
- The most dreaded answer: "I don't know."
- 13 Monitored by the right people