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Re-presentation policies of the fashion industry : discourse, apparatus and power /
The commoditization of goods, environmental pollution, relocation, the exploitation of cheap labor and encouragement to overconsume, these traits characterize the luxury fashion industry, whose economic growth continues to rise. This book examines the way in which the mediations of commercial luxury...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Wiley-ISTE,
2020.
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| Colección: | Science, society and new technologies series. Communication approaches to commercial mediation set ;
v. 2. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | The commoditization of goods, environmental pollution, relocation, the exploitation of cheap labor and encouragement to overconsume, these traits characterize the luxury fashion industry, whose economic growth continues to rise. This book examines the way in which the mediations of commercial luxury fashion allows this industry to present itself as something that is not exclusively commercial. These mediations are known as Re-presentation policies: actions that aim to produce commonplace goods, but also to set up an apparatus that will allow luxury brands to rebrand themselves using the processes of rewriting, of reinvestment and of reformulation. This book presents semiotic and communication analyses of many of the sector's strategies (advertising, museum exhibits, commercial scenography) and demonstrates how these strategies reflect the socioeconomic model of luxury fashion. |
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| Descripción Física: | 1 online resource (xxxiii, 195 pages ): illustrations. |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781119779483 1119779480 |