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Magnetic Stories : Connect with Customers and Engage Employees with Brand Storytelling /
Your brand is the stories people share about you when you're not in the room. Whether a small, one or two-person company or a large multinational; a not for profit or a Government organisation; a start-up entrepreneur or a corporate institution; a school or a sporting team; a religious institut...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Milton Qld :
John Wiley & Sons Australia, Ltd,
2021.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 008 | 210306s2021 qea o 000 0 eng d | ||
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| 050 | 4 | |a HD69.B7 |b D65 2021 | |
| 082 | 0 | 4 | |a 658.8/27 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Dolan, Gabrielle, |e author. | |
| 245 | 1 | 0 | |a Magnetic Stories : |b Connect with Customers and Engage Employees with Brand Storytelling / |c Gabrielle Dolan. |
| 264 | 1 | |a Milton Qld : |b John Wiley & Sons Australia, Ltd, |c 2021. | |
| 300 | |a 1 online resource (213 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Bring together brand and stories -- Tell 5 types of brand stories -- Implement brand storytelling -- See magnetic stories in action. | |
| 520 | |a Your brand is the stories people share about you when you're not in the room. Whether a small, one or two-person company or a large multinational; a not for profit or a Government organisation; a start-up entrepreneur or a corporate institution; a school or a sporting team; a religious institution or a political party; a local café or a global franchise -- everyone has a brand and everyone has a story. The reality is people are already sharing stories, both the good and the bad. | ||
| 588 | 0 | |a Online resource; title from digital title page (viewed on August 09, 2021). | |
| 504 | |a Includes index. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Brand name products. | |
| 650 | 0 | |a Business names. | |
| 650 | 0 | |a Consumers |x Attitudes. | |
| 650 | 6 | |a Produits de marque. | |
| 650 | 6 | |a Raison sociale. | |
| 650 | 6 | |a Consommateurs |x Attitudes. | |
| 650 | 7 | |a Business names |2 fast | |
| 650 | 7 | |a Consumers |x Attitudes |2 fast | |
| 655 | 7 | |a Case studies |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Dolan, Gabrielle. |t Magnetic Stories : Connect with Customers and Engage Employees with Brand Storytelling. |d Newark : John Wiley & Sons, Incorporated, ©2021 |z 9780730388517 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780730388517/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL6498792 | ||
| 938 | |a EBSCOhost |b EBSC |n 2759961 | ||
| 938 | |a YBP Library Services |b YANK |n 17267555 | ||
| 938 | |a YBP Library Services |b YANK |n 301954323 | ||
| 994 | |a 92 |b IZTAP | ||