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Magnetic Stories : Connect with Customers and Engage Employees with Brand Storytelling /
Your brand is the stories people share about you when you're not in the room. Whether a small, one or two-person company or a large multinational; a not for profit or a Government organisation; a start-up entrepreneur or a corporate institution; a school or a sporting team; a religious institut...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Milton Qld :
John Wiley & Sons Australia, Ltd,
2021.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | Your brand is the stories people share about you when you're not in the room. Whether a small, one or two-person company or a large multinational; a not for profit or a Government organisation; a start-up entrepreneur or a corporate institution; a school or a sporting team; a religious institution or a political party; a local café or a global franchise -- everyone has a brand and everyone has a story. The reality is people are already sharing stories, both the good and the bad. |
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| Descripción Física: | 1 online resource (213 pages) |
| Bibliografía: | Includes index. |
| ISBN: | 9780730388531 0730388530 9780730388548 0730388549 |