To Cut Costs, Know Your Customer

The pandemic is forcing many B2B companies to cut costs, but conventional approaches to cost reduction may not serve them well. Instead, leaders should intensify their focus on customers by identifying the small, select group of customer value drivers in their companies. They then should cut costs b...

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Detalles Bibliográficos
Autor principal: Best, Roger
Otros Autores: Mittal, Vikas, Sridhar, Shrihari
Formato: Electrónico eBook
Idioma:Indeterminado
Publicado: [S.l.] : MIT Sloan Management Review, 2020.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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