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Fighting Churn with Data
Fighting Churn with Data teaches developers and data scientists proven techniques for stopping churn before it happens. Packed with real-world use cases and examples, this book teaches you to convert raw data into measurable behavior metrics, calculate customer lifetime value, and improve churn fore...
| Autor principal: | |
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| Formato: | Electrónico eBook |
| Idioma: | Indeterminado |
| Publicado: |
[S.l.] :
Manning Publications,
2020.
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| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |