Fighting Churn with Data

Fighting Churn with Data teaches developers and data scientists proven techniques for stopping churn before it happens. Packed with real-world use cases and examples, this book teaches you to convert raw data into measurable behavior metrics, calculate customer lifetime value, and improve churn fore...

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Detalles Bibliográficos
Autor principal: Gold, Carl
Formato: Electrónico eBook
Idioma:Indeterminado
Publicado: [S.l.] : Manning Publications, 2020.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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520 |a Fighting Churn with Data teaches developers and data scientists proven techniques for stopping churn before it happens. Packed with real-world use cases and examples, this book teaches you to convert raw data into measurable behavior metrics, calculate customer lifetime value, and improve churn forecasting with demographic data. By following Zuora Chief Data Scientist Carl Gold's methods, you'll reap the benefits of high customer retention. 
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