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The Science of Customer Connections /
Engaging, practical, and immediately useful for any business and its messengers on how to talk about their business and connect with their customers. The vast majority of word of mouth happens offline, in everyday conversations. In The Science of Customer Connections, Karrh offers simple concepts pl...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Career Press,
2019.
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| Edición: | 1st edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 003 | OCoLC | ||
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| 100 | 1 | |a Karrh, Jim, |e author. | |
| 245 | 1 | 4 | |a The Science of Customer Connections / |c Karrh, Jim. |
| 250 | |a 1st edition. | ||
| 264 | 1 | |b Career Press, |c 2019. | |
| 300 | |a 1 online resource (224 pages) | ||
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| 520 | |a Engaging, practical, and immediately useful for any business and its messengers on how to talk about their business and connect with their customers. The vast majority of word of mouth happens offline, in everyday conversations. In The Science of Customer Connections, Karrh offers simple concepts plus practical guidance for individual professionals, teams, and complex organizations to be part of those conversations in ways that grow their business. With clear language and a sense of humor, Karrh guides readers step by step to create: A message that is memorable, interesting to buyers, and built to share A growing set of messengers who include your story in their everyday conversations Management habits that build consistency and scale Readers will be equipped to engage customers and employees, build trustworthiness, and grow profitably-without necessarily having to change their business model, offerings, pricing, distribution, or people. Instead, they can quickly elevate the way that everyone close to the business talks about it, consistently resulting in stronger cross-selling and upselling of additional products and services, higher customer satisfaction, and more consistent employee engagement. Inspirational real-world examples are presented from entrepreneurs and career changers, growth companies, and large global organizations. | ||
| 542 | |f Copyright ©Red Wheel/Weiser |g 2019 | ||
| 550 | |a Made available through: Safari, an O'Reilly Media Company. | ||
| 588 | 0 | |a Online resource; Title from title page (viewed September 1, 2019). | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Marketing |x Gestion. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a Customer relations. |2 fast |0 (OCoLC)fst00885533 | |
| 650 | 7 | |a Marketing. |2 fast |0 (OCoLC)fst01010167 | |
| 650 | 7 | |a Marketing |x Management. |2 fast |0 (OCoLC)fst01010209 | |
| 710 | 2 | |a O'Reilly for Higher Education (Firm), |e distributor. | |
| 710 | 2 | |a Safari, an O'Reilly Media Company. | |
| 776 | 0 | 8 | |i Print version: |a Karrh, Jim, 1963- |t Science of customer connections. |d Newburyport, MA : Career Press, 2019 |z 9781632651532 |z 163265153X |w (DLC) 2019021489 |w (OCoLC)1091301908 |
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