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Cultural Mediations of Brands /
Brands, which are major economic entities and major symbols of market mediations, are increasingly appearing in the social arena as cultural actors in their own right. Their quest for social legitimacy and to have control over the markets goes beyond the usual framework of their communication with i...
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
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Wiley-ISTE,
2020.
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| Edición: | 1st edition. |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |